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An Oshibori is for your hands, not for your face and not for the table. This one rule covers almost everything there is to know about its etiquette. The rest are subtleties that are self-evident in Japan and are hardly known outside of it.
What it's for
The cloth is offered before the meal and serves to clean your hands. In Japan, many dishes are eaten with your fingers or chopsticks without getting up first. The Oshibori replaces a trip to the sink.
This dictates the timing: It comes before the meal, not after. A cloth after the meal is a Western addition and uncommon in Japan.
What it's not for
- Your face. Men occasionally do it in Japan, but it is considered impolite and, in upscale establishments, inappropriate.
- Your neck and nape. Clearly too much, unless you are in a sauna and not a restaurant.
- The table. Wiping up spilled wine with an Oshibori is the mistake that annoys staff the most. There are other cloths for that.
- Cutlery. Wiping chopsticks or glasses with it implies that the establishment has set an unclean table.
After use
The cloth is loosely folded and placed back on the tray it came on, or at the edge of the place setting. Not on the plate, not on the chair, and not re-rolled as if unused.
In many establishments, the Oshibori remains throughout the meal and is used again in between. This is fine, as long as it stays in its place.
What the offering means
The Oshibori is a gesture of hospitality and, in Japan, part of what is called Omotenashi: a courtesy that you don't order and don't pay for.
Matching products and services for Oshibori
That's why it is offered and not simply placed. And that's why the temperature is so important: a lukewarm cloth seems sloppy, one that is too hot seems intrusive. How to achieve both is explained in the article Making your own Oshibori.
Warm or cold
Warm is the norm and is offered year-round. In midsummer, cold cloths are common because they refresh rather than warm. Both are correct, depending on the season and the establishment.
When which is appropriate is explained in the article Warm or cold cloth.
For businesses outside Japan
Guests usually don't know the rules, and pointing them out would be the bigger mistake. If someone wants to wipe their face, they should do so. Etiquette is a help for those who want to know it, not a test.
What a business can control is quality: clean fabric, correct temperature, offered rather than simply placed. That's the part the guest perceives. Equipment for this can be found under CalmConcept, such as the warm towel dispenser ASP-SJJ-120A, and what an Oshibori is in general, in the article What is an Oshibori.
Where the custom comes from
The offering of moist towels in Japan has been documented since the Edo period, when travelers in inns received a moistened cloth for their hands and face. The name itself comes from the verb meaning to wring out, and that accurately describes the preparation to this day.
It spread from inns to restaurants and from there to airplanes, trains, and hotels. Today, it is so commonplace in Japan that its absence is noticeable, not its presence.
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