NAIPO's story.

NAIPO is one of the leading brands in modern massage technology. Since 2017, we have been developing at two locations. Hamburg stands for European product quality, while Shenzhen, the "Silicon Valley of China," stands for technological excellence. There, traditional massage techniques merge with modern sensor technology, software, and durable hardware.

Our aspiration: to facilitate access for people worldwide to the beneficial effects of regular massage. Flexible, effective, without barriers.

Two characters, two ideas. 耐 (nài) means enduring, persistent, patient. The same character is found in 耐心, patience. 魄 (pò) stands for power and vitality. Read together: enduring power.

This is not a retrospective interpretation, but a benchmark. A massage chair that breaks down after two years does not deserve the name. That's why we repair in our own workshop instead of replacing.

In China, massage is part of everyday life. It can be found in every neighborhood, it costs little, and no one has to earn it as a reward. It has been documented there in writing for over two thousand years as Tuina.

In Europe, the same treatment involves an appointment, a journey, and a price that makes weekly habit impossible for most people. Exactly this gap was our starting point. Not another piece of furniture, but a way to bring massage from an exceptional case into everyday life.

This is what we mean when we say: anyone, anytime, anywhere.

Before NAIPO existed, the founders worked for years in Shenzhen. Today, Huawei, Tencent, DJI, BYD, and ZTE are located in that city. Hence, its nickname, the Silicon Valley of China.

What that practically means: If you build a product there, you talk to the factory and not to an intermediary. Motors, rails, controls, and fabrics are all within a few hours' reach. This proximity is why a change to one of our chairs takes weeks, not a model year.

The second half of the work happens in Hamburg: selection, testing, service, and the decision of what goes to market.

NAIPO products combine traditional massage therapy with intelligent features such as body scanning, app control, and personalized programs. Each model is designed for durability, for use at home, in lounges, and in hotels. Customers in the Bundesliga, international hotels, and thousands of private clients rely on NAIPO technology.

With development centers in Hamburg and Shenzhen, NAIPO combines German product quality with Asian innovative strength. The first products already achieved bestseller rankings on Amazon. Today, NAIPO sells massage devices in over 25 countries, including Germany, USA, Romania and Cyprus, with its own infrastructure for design, manufacturing and logistics.

Ein Massagesessel ist eine grosse Anschaffung. Deshalb gibt es bei uns zwei Wege zur selben Technik.

Der eine führt nach Hause: Man kauft ein Gerät und hat es täglich. Der andere führt in unsere Räume. In der NAIPO Relax Lounge bucht man einen abgeschirmten Raum mit Sessel, Licht, Duft und Ton. Im offenen Bereich unserer Stores probiert man aus, ohne etwas zu buchen.

Beides ist dieselbe Technik. Nur die Eintrittshürde ist eine andere.

A sold armchair disappears into the living room. We only hear about it again when something isn't working.

An armchair on our shop floor is used by strangers every day. Different body sizes, different expectations, hundreds of cycles a week. Wear and tear becomes apparent after months instead of years. A program that no one lets run to completion is noticed before it goes into a thousand households. And whoever stands next to it hears the question that isn't in the datasheet.

That's why a shop is more than just a sales area for us. It's the place where the next generation of models is created.

Our showrooms are retail stores. The same models that are sold in the online shop are available there, and everyone is welcome to try them out for as long and as often as they wish. You reserve a spot in advance, a purchase is never a prerequisite, and a drink is included with your visit.

For the technology, store operation is a continuous test. The chairs run for up to eight hours a day, seven days a week, for years on end and without maintenance. What withstands this then goes on sale unchanged.

The opening of the first Relax Lounge in Hamburg was delayed due to the pandemic but was realized in 2020 as part of the headquarters. Today, it serves as both a retail store and a test site. Those who try out an armchair there often give us direct feedback. This feedback is incorporated into every product generation.

NAIPO can now be physically experienced in over 40 cities across Germany, in showrooms, retail stores, and pop-ups. No appointments needed, no pressure to buy, just a genuine experience.

Was in unseren Räumen wirkt, ist selten nur der Sessel. Es ist auch der Duft im Raum und das Licht.

Unter Wellness Club by NAIPO fassen wir die Dinge zusammen, die diese Wirkung mitnehmbar machen: Aromen, Reed Diffuser, ausgewählte Produkte für den Alltag. Wenige Artikel, sorgfältig ausgesucht, statt eines beliebigen Wellness-Sortiments.

Dieselbe Technik funktioniert auch dort, wo Menschen arbeiten, warten oder übernachten. Hotels, Büros, Fitnessstudios, Hospitality.

Für diese Umgebungen liefern wir Geräte und Konzepte, die sich in bestehende Räume integrieren lassen. Für Betriebe ist das kein Sonderweg, sondern derselbe Gedanke eine Ebene weiter: Erholung dorthin bringen, wo Menschen ohnehin sind. Anfragen laufen über NAIPO Business.

Behind the German-Chinese brand NAIPO stands an experienced management team.

NAIPO was honored with the Plus X Award as "Best Brand of the Year 2025," as well as the Red Dot and iF Design Awards. The Relax Lounge was nominated by the German Wellness Association as Innovation of the Year. Media outlets such as RTL, FAZ, Business Insider, Women's Health, and Forbes reported on NAIPO. Products were included in official gift bags at the Grammy Awards.

From 2021 to 2025, NAIPO collaborated with Naturefund and offset its CO2 emissions through the Blue Planet Certificate. Packaging is increasingly made from recycled materials.

We see the greater leverage in product lifespan. New products are developed to be repairable, and we carry out repairs in our own workshop. A product that lasts ten years doesn't need to be offset.

In this industry, many figures are advertised without units. A massage roller moves in three axes: up and down, back and forth, and in depth. Anything beyond that is a number in a brochure, not an additional direction of movement.

That's why we state what a chair can do and immediately define its limits: rail length in centimeters, body height range, number of programs. Where we cannot prove an effect, we do not claim it.

A massage chair is not a medical device. It does not replace physical therapy or medical treatment. It makes it easy to take twenty minutes for yourself every day. That's precisely the point.

NAIPO pursues a clear goal: to make the benefits of professional massages available anytime and anywhere, for beginners and advanced users alike. Whether it's regeneration after sports, daily relaxation, or support during recovery. NAIPO stands for noticeable effect, modern technologies, and uncompromising quality.

This applies not only to massage chairs. Aspria by NAIPO is our second chair brand, technically from the same development, usually one model generation behind the current NAIPO series. CalmConcept develops Oshibori machines that dispense warm towels. Under Wellness Club by NAIPO, room fragrances and sprays are developed at our Hamburg location.

Further lines will follow. The standard remains the same: It must be something you use daily, not once a year. Anyone, anytime, anywhere.