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NAIPO originates from massage technology. Today, three things go together: devices for home use, our own spaces where the same technology runs daily, and the service surrounding it.

The underlying claim is simple. Relaxation should not be a rare exception at a spa, but something that has a place in everyday life. At home, on the go, in places where you already are.

Two characters, two ideas. 耐 (nài) means enduring, persistent, patient. The same character is found in 耐心, patience. 魄 (pò) stands for power and vitality. Read together: enduring power.

This is not a retrospective interpretation, but a benchmark. A massage chair that breaks down after two years does not deserve the name. That's why we repair in our own workshop instead of replacing.

In China, massage is part of everyday life. It can be found in every neighborhood, it costs little, and no one has to earn it as a reward. It has been documented there in writing for over two thousand years as Tuina.

In Europe, the same treatment involves an appointment, a journey, and a price that makes weekly habit impossible for most people. Exactly this gap was our starting point. Not another piece of furniture, but a way to bring massage from an exceptional case into everyday life.

This is what we mean when we say: anyone, anytime, anywhere.

Before NAIPO existed, the founders worked for years in Shenzhen. Today, Huawei, Tencent, DJI, BYD, and ZTE are located in that city. Hence, its nickname, the Silicon Valley of China.

What that practically means: If you build a product there, you talk to the factory and not to an intermediary. Motors, rails, controls, and fabrics are all within a few hours' reach. This proximity is why a change to one of our chairs takes weeks, not a model year.

The second half of the work happens in Hamburg: selection, testing, service, and the decision of what goes to market.

Massage chairs are our main product and the origin of our expertise. Everything we know about mechanics, materials, control, and software comes from them.

Our chairs combine classic massage techniques with body scanning, app control, and proprietary programs. The software behind it, NAIPO OS, is developed in-house. Anyone who owns a NAIPO device owns technology that we built ourselves and use ourselves.

Development takes place at two locations. Strategy, software and everything related to the European market is developed in Hamburg. Shenzhen is where the manufacturing proximity is located: components, mechanics, prototypes.

This division is not a coincidence, but rather the reason why we don't just buy devices, but co-develop them.

A massage chair is a significant investment. That's why we offer two paths to the same technology.

One leads home: you buy a device and use it daily. The other leads to our premises. In the NAIPO Relax Lounge, you book a private room with a chair, lighting, scent, and sound. In the open area of our stores, you can try it out without booking anything.

Both offer the same technology. Only the barrier to entry is different.

A sold armchair disappears into the living room. We only hear about it again when something isn't working.

An armchair on our shop floor is used by strangers every day. Different body sizes, different expectations, hundreds of cycles a week. Wear and tear becomes apparent after months instead of years. A program that no one lets run to completion is noticed before it goes into a thousand households. And whoever stands next to it hears the question that isn't in the datasheet.

That's why a shop is more than just a sales area for us. It's the place where the next generation of models is created.

Our locations are not showrooms. The same models that are sold in the online shop are available there and are in operation all day long.

This includes everything that makes a stay enjoyable: the Relax Lounge as a private space, open areas for trying things out, scent, music, and now functional beverages too. It's not a wellness program, but rather a place where our products are in operation and can be experienced without an appointment.

The opening of the first Relax Lounge in Hamburg was delayed due to the pandemic but was realized in 2020 as part of the headquarters. Today, it serves as both a retail store and a test site. Those who try out an armchair there often give us direct feedback. This feedback is incorporated into every product generation.

NAIPO can now be physically experienced in over 40 cities across Germany, in showrooms, retail stores, and pop-ups. No appointments needed, no pressure to buy, just a genuine experience.

What has an effect in our rooms is rarely just the armchair. It is also the scent in the room and the light.

Under Wellness Club by NAIPO, we group together the things that make this effect portable: aromas, reed diffusers, selected products for everyday life. A few carefully selected items, instead of a random wellness assortment.

The same technique also works where people work, wait, or stay overnight. Hotels, offices, gyms, hospitality.

For these environments, we supply equipment and concepts that can be integrated into existing spaces. For businesses, this is not a special path, but the same idea taken one step further: bringing recovery to where people already are. Inquiries are handled via NAIPO Business.

Behind the German-Chinese brand NAIPO stands an experienced management team.

NAIPO was honored with the Plus X Award as "Best Brand of the Year 2025," as well as the Red Dot and iF Design Awards. The Relax Lounge was nominated by the German Wellness Association as Innovation of the Year. Media outlets such as RTL, FAZ, Business Insider, Women's Health, and Forbes reported on NAIPO. Products were included in official gift bags at the Grammy Awards.

From 2021 to 2025, NAIPO collaborated with Naturefund and offset its CO2 emissions through the Blue Planet Certificate. Packaging is increasingly made from recycled materials.

We see the greater leverage in product lifespan. New products are developed to be repairable, and we carry out repairs in our own workshop. A product that lasts ten years doesn't need to be offset.

In this industry, many figures are advertised without units. A massage roller moves in three axes: up and down, back and forth, and in depth. Anything beyond that is a number in a brochure, not an additional direction of movement.

That's why we state what a chair can do and immediately define its limits: rail length in centimeters, body height range, number of programs. Where we cannot prove an effect, we do not claim it.

A massage chair is not a medical device. It does not replace physical therapy or medical treatment. It makes it easy to take twenty minutes for yourself every day. That's precisely the point.

Our goal is not to sell people occasional moments of relaxation.

We want to build technologies and spaces that make recuperation a natural part of everyday life. At home. In our spaces. And in places where people already spend time.

Find Well-Being.