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From the Relax Lounge
These are the exact scents used in our Relax Lounges. You pick yours when booking or on site. So the recipient gets an experience — and something they can hold.
Developed over two years from our guests' feedback. The range: Vital Essence, Calm Essence and Golden Comfort.
Relax Lounge Hamburg
Two spaces in Hamburg where people voluntarily stay seated and do nothing. For a brand that is rare ground: full attention, a relaxed state, a clearly defined audience.
Am Grasbrookpark 1, 20457 Hamburg
The flagship on the water. A large floor, daylight, visitors from the neighbourhood and guests who travel here on purpose. Team events and company bookings take place here, so people stay longer than one massage.
View locationBallindamm 2-3, 20095 Hamburg
City centre, right on the Binnenalster. Shorter lunch-break visits, an office audience, shopping traffic. High frequency with a clear rhythm across the day.
View locationEach of these can be booked on its own and combined with the others. Most partnerships start with a four-week pilot at one location.
After twenty minutes of massage you are thirsty. A chilled product at exactly that moment gets tasted, not skipped. It is the most honest sampling moment we can offer.
Moving image runs while the massage does. No sound, no competition for attention. The line of sight is fixed and the mind is free.
A fridge, a dispenser or a small bar corner in your design. Visible from the moment someone walks into the lounge.
NAIPO gift sets leave the house as presents, at Christmas and throughout the year. A brand product inside travels with them, into a household that would not have bought it otherwise.
Flyers, cards and inserts in the welcome folder and at the counter. It looks unspectacular and it works, because the waiting time is there anyway.
Companies book HafenCity for team days. A brand can equip these dates and appear as the host instead of merely sponsoring.
A joint edition of chair time and product. As a voucher, as a bundle, as a competition prize. It runs through our shop and your channels.
The lounge is photogenic and quiet. Shoots and filming are possible outside opening hours, chairs included as a subject.
The moment is right. Massage makes you thirsty. Whoever stands up is looking for something to drink. That is not a constructed occasion, it is a physical one.
The state of mind is right. People leave the chair relaxed and open. Products they try in that condition are remembered differently from a sample at a supermarket entrance.
The audience can be described. Working people between lunch break and end of day, teams from Hamburg companies, guests who plan wellbeing into their week.
Repetition is built in. Many people come back regularly. A brand is recognised over weeks instead of seen once.
We are looking for brands that fit the setting: alcohol-free, cold, functional or deliberately plain. Water, tea, coffee, soft drinks, kombucha, isotonic drinks, alcohol-free alternatives.
Partnerships are everyday business for us, not an exception. These partners have their own pages here:
For brand partnerships we offer the two Hamburg lounges: HafenCity at Grasbrookpark and Ballindamm on the Binnenalster. The remaining locations among our 40-plus across Europe are partner spaces and are arranged individually.
Four weeks at one location. That is enough to cover weekdays and times of day, and short enough to start without a long lead budget.
That depends on format, location and duration. Sampling in exchange for goods is as possible as a booked share of the floor. We quote figures after the site visit, not before.
Yes. The focus is currently on drinks because the moment after a massage suits them so well. Cosmetics, sports brands, mobility and financial services have all been here too.
Selling in the lounge is agreed in advance. Tasting, giving away and raffling are straightforward; selling needs a short clarification.
Write to gloria@naipo.de with the keyword brand partnership. The enquiry goes straight to the people responsible for the lounges.
Brand, goal, preferred period. The first email needs nothing more.
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Why NAIPO?
When making a purchase like this, trust is everything. Here, you can see transparently how NAIPO is rated on independent platforms and what stands behind the brand.
Advice from the NAIPO teamFree. Hamburg-based team.Google Customer Reviews
Rating and count come directly from Google, not from our shop.
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All ratings come from external review platforms — the links lead directly to the respective source. The authenticity of the reviews is the responsibility of the respective platform. As of: July 2026
