How NAIPO is Revolutionizing Retail: From Testing-Point to Flagship Store in HafenCity
Buying high-end regeneration technology for your own home or modern office is not a decision you make spontaneously from a catalog. Such investments require trust and, above all, a real feel for the hardware. For this reason, NAIPO has developed a unique, decentralized sales and marketing strategy in recent years that completely rethinks traditional retail.
As one of the leading suppliers in the B2B sector, we specifically integrate our award-winning massage chairs into exclusive environments where people seek relaxation. Today, you can find over 40 official NAIPO Testing Points across Europe – for example, in renowned wellness resorts such as the See- und Sporthotel in Ankum. At the same time, we deliberately focus on strategic partnerships with leading corporate health networks such as EGYM Wellpass, Hansefit, and the Urban Sports Club. For us, these platforms are essential lead channels for acquiring new customers: members of these networks can test our devices for short sessions via their apps. Smart QR codes directly on the chairs instantly provide all technical details to their smartphones. This initial contact often sparks the desire to bring the technology home as a home office upgrade or directly into company break rooms via the HR department.
However, if someone sat on a NAIPO chair for ten minutes in a hotel or after a workout through Hansefit, they will naturally want to thoroughly test the device again before investing several thousand euros. It is precisely for this "Extended Quality Check" (QC) that we designed the NAIPO Experience Center in Hamburg. Our flagship store in HafenCity is the central hub for our modern "try-before-you-buy" concept and the logical extension of our Europe-wide network.
To enable this in-depth quality check, we have created a special infrastructure. Since our chairs are highly complex multimedia devices, special privacy cabins have been integrated into the open sales floor. This structural measure is an absolute necessity for us: only through acoustic shielding can the integrated Dolby Atmos surround sound system of the chairs be tested undisturbed by the rest of the hustle and bustle of the store. At the same time, our customers can test our in-house "Wellness Club" aromas in combination with the chairs. The enclosed rooms effectively prevent different scents from mixing on the rest of the exhibition space.
Accompanied by our experts and interactive digital catalogs (NAIPO OS) on tablets in the cabins, every customer can find out, under absolutely realistic conditions, which model perfectly suits their lifestyle. Since we view these appointments as intensive and exclusive product demonstrations, it is a matter of course for us as a specialist retailer that the pre-paid service and reservation fee for the test slot will be fully refunded or credited when a massage chair is subsequently purchased.
By closely linking hotel partners, corporate fitness networks, and our Hamburg store, we turn every touchpoint into a potential showroom. Here at the Experience Center, the circle closes from the very first test touch to the final purchase decision for one's own home. Discover the future of brick-and-mortar retail and experience how modern shopping looks today during your next visit.
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